What it's like to work for ... dazed & confused

These ice-cool Hoxtonites are so hip that they wear sandals around the office.

What do you get up to? "Apart from living a good life to the very

full, we offer international fashion and style brands integrated

marketing solutions, via cutting-edge magazines, A-list parties,

photography, contemporary-art publications, websites and original

thinking," claims ad manager Christopher Lockwood.

Where are you located? "In Hoxton's darkest basement."

What's the best thing about working for Dazed & Confused? "Leading not

following, and always breaking new ground with the coolest print

products in the world."

And the worst? "Spending so much time trying to explain that quality is

ultimately worth so much more than quantity."

What's the office like? "Old Street. Spacious, split-level studio, live

workspace behind gallery. Photography studio at rear, near transport,

shower, all mod cons. Must be seen - 020-7336 0766."

What are your colleagues like? "A bizarre cross between people from the

art-block at school, inmates from a high-security young offenders

institute and fashion dogs. Oh, and there's a constant flow of beautiful

people."

What about perks? "Strictly on a need-to-know basis."

What's the training like? "An education: 99 per cent inspiration, 1 per

cent perspiration."

Where do you hang out after working hours? "We'd rather not say ... but

you probably wouldn't get in, anyway!"

How do you get ahead? "Believe in the magazine, keep on keeping on and

be anything but boring."

If the team were a pop group, who it be? "The rat-pack crooners -

internationally renowned, in a league of its own and always looking for

fresh vocal talent."

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