How do you come up with marketing ideas?
There is a lot of talent within the team, and we always strive to be innovative in our approach.
What are the perks?
The magnitude of the fund-raising and advocacy work we do is incredible and no week is ever the same. The main perk, however, is knowing that the money we raise will make a real difference to the children who UNICEF supports.
Describe the marketing team in three words.
Child-focused, rights-based and supporter-oriented.
Does the team socialise outside office hours?
Friday nights tend to end up in The Slaughtered Lamb in Clerkenwell. But we've not been in our office for long, so we're still trying to find decent places nearby - especially those with a good happy hour.
What are the hours like?
UNICEF's policy is to encourage a sound work-life balance. Everyone works very hard during office hours but are not encouraged to stay late.
Is there a dress code?
There's no formal dress code and the general office wear is fairly casual.
Is there anything interesting about your offices?
UNICEF has an impressive portfolio of photography, which features on any spare wall and keeps everyone
child-focused.
Are there any downsides?
It's always difficult to hear about children living in hardship. We have to remember the purpose of our work and stay motivated so we can generate new ideas to raise money.
What else should people know about the company?
We were voted one of The Sunday Times' 100 best small companies to work for.We're also not funded by the United Nations - something that constantly seems to surprise people.
Company facts
- UNICEF UK is based at 30a Great Sutton Street, London EC1V 0DU.
- The organisation has 230 UK employees, of whom 13 work in marketing.
- UNICEF has 94% brand recognition; its UK total income in 2008 was £59.6m.
- Over the past five years, 75p in every £1 received by the organisation has gone to its programmes for children.
- Its 'Born Free' campaign has raised more than £1.5m to help prevent HIV-positive mothers from transmitting the infection to their babies.
- David Bull is UK executive director; Fiona Hesselden and Debbie Stokes are marketers.