PlayStation is rolling out its first European ad campaign since the launch of the PS3. How do you come up with new marketing ideas?
Everything is based on a strategy for the year and our agencies help us define the look and feel of the activity.
Describe the marketing team in three words.
Passionate, humorous, creative.
What is the main marketing challenge you face?
Marketing a premium games console during a downturn.
What are the perks of the job?
Trying out the latest games before anyone else, an annual free games allocation and discounted Sony products.
Is there a dress code?
Casual.
Does the marketing team socialise together outside of office hours?
Yes, it has been known. Our local is the White Horse off Carnaby Street.
What is the company like for training and career progression?
We have access to almost any training programme we like, as long as it is justified and in the interests of both ourselves and the company.
What are the hours like?
Usually 9am-6pm, but this can easily change if there is a major campaign or launch coming up.
Are there any downsides?
No, not really.
Is there anything interesting about your office?
We have a games room with big HD TV, sofa and all the games you could wish for.
Is there anything else our readers may find interesting about the company, in terms of working there?
We get every other Friday afternoon off in July and August, which is great.
Company facts
- PlayStation is based at 13 Gt Marlborough St, London W1.
- It employs 36 people, eight of whom are marketers.
- Key brands in the company that marketers can work on include PS3, PSP, PlayStation Network, Buzz! and SingStar.
- Sony rolled out an £82m, pan-European campaign at the end of August to promote the PlayStation 3 (PS3).
- Ray Maguire is senior vice-president and managing director, Sony Computer Entertainment; Alan Duncan is marketing director; Adam Boita is marketing manager.