How do you come up with new marketing ideas?
For our Valentine’s Day campaign last month, we asked our members how they felt about the occasion, and let their
answers lead the activity. The result was a viral campaign featuring a ‘hostage teddy bear’ aimed at reclaiming the day for singletons. We also have a statue in the office dedicated to St Bernard-ine of Siena, patron saint of advertising, and we ask for his guidance and insight every day.
Can you describe the marketing team in three words?
Really good dancers.
What is the main marketing challenge you face?
We have tight budgets, especially compared with some of our bigger, international competitors.
Is there a dress code?
Nope.
What are the perks of the job?
Our office is based in picturesque Stroud, which boasts the best food market in the country, so we are all well fed. We also love hearing about babies and weddings from our former members.
What is the company like for training and career progression?
Both aspects are excellent. Career progression is linked to company growth.
Does the marketing team socialise outside work?
The whole team socialises often outside office hours. We are a really friendly bunch and have a nice time together, which is important.
What are the hours like?
10am-6pm, missing most of the rush hour at both ends.
What about the salary and benefits package?
The salary is competitive, and benefits include performance bonuses and a chiropractor.
Is there anything interesting about the inside of your office?
It used to be a dance hall so it has beautiful high ceilings and huge windows.
What else might readers find interesting about the company?
The company was co-founded by Property Ladder presenter Sarah Beeny.
Company facts
- Mysinglefriend.com’s headquarters are at Slad Valley House, 203 Slad Road, Stroud GL5 1RJ.
- The dating site employs 20 people; four are marketers.
- Launched in 2005, the site is one of the top 10 online dating agencies in the UK.
- Its USP is that dating profiles can be created by third parties, so people can sign
- up their friends.
- Turnover last year was £3m.
- Mysinglefriend.com was co-founded by Sarah Beeny, the presenter of TV programme Property Ladder.
- Amanda Christie is managing director; Nick Lisher is strategy director.