Meanwhile, David Pullan, worldwide managing director of FHM, takes additional responsibility for Emap East, which comprises Arena, Arena Homme Plus and Zoo.
Emap Performance was previously headed up by Marcus Rich, who is also boss of Emap Advertising.
He has retained his role as boss of advertising and has also taken the helm at Emap Metro, which publishes Empire, Q and Mojo among others.
The switches have been made to focus the company's growth in digital and international activities.
Emap Consumer Media chief executive Paul Keenan said: "These changes are designed to enable our business to fully exploit the rapidly changing markets in which we compete.
"The challenge to Dharmash and the Performance team is to build as good a business in these emerging spaces as we have in magazines in the UK."