More than 30 northerners angry about being stereotyped as
overweight, bingo-playing idlers, have complained to the Independent
Television Commission about WH Smith's Christmas ad campaign starring
Nicholas Lyndhurst. The ads, by Abbott Mead Vickers BBDO, show the Smith
family paying a Christmas visit to their exuberant Geordie cousins. In
one, they arrive to find the house smothered in decorations and a note
on the door that reads 'Gone to Bingo'. Another depicts the family
camped in front of the television wearing the Newcastle football strip
and eating their meal messily on their laps. Lyndhurst plays every
member of the Smith family and appears alongside other celebrities
including Delia Smith, Alan Titchmarsh and Jackie Collins. The ITC,
which is investigating the complaints, said most alleged regional
prejudice, while others were concerned about the harsh portrayal of
obesity.