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The bank Itau has released a spot marking its sponsorship of Brazil's national football team and the 2014 World Cup. The ad, created Africa, will air on TV and in cinemas. It shows a giant stadium that spans the entire country sprouting from the ground. The work was written by Aricio Fortes, art directed by Sergio Gordilho and Paulo Coelho, and directed by Claudio Borrelli through Killers.