In the ad, Isklar, meaning ‘ice-clear' in Norwegian, uses an ‘Ice Lady' figure which morph's into a bottle of Isklar. At the end of the ad the strap line ‘Isklar. Pure Glacier,' is used.
The ad, created by Hooper Galton, which was appointed to the £4m ad account at the end of 2007, breaks this week.
Isklar is currently reviewing its promotional marketing arrangements in the UK, which is being handled by creativebrief. It follows the incumbent Intelligent Marketing going into administration earlier this year.
Food & Drink
Isklar rolls out 'Ice Lady' TV campaign
LONDON - Isklar, the Norwegian mineral water, is launching a three month TV campaign which focuses on the 6,000-year-old glacier that it originates from.
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