Ford of Britain marketing director Mark Simpson was joined on stage by Ogilvy advertising partner, Rob Smith and Imagination director David Girling to talk about how Ford launched its Fiesta.
ISES UK VP Communications Mike Fletcher also chaired a discussion on what role events play in the digital age and how Ford leverages its sponsorship of the Champions League and James Bond.
The event featured music and entertainment from Spitz Jazz Duo, Spitz Jazz Collective, and magician Aladin.
Prior to the talks guests enjoyed Pimms and peach belinis as well as canapes from Green and Fortune before the talks kicked off at 7.15pm.
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