Aimed at small to medium-sized enterprises (SMEs), the initiative will be for companies interested in developing or exploiting new or existing creative content.
Initially, the association is looking for ten creative content projects, products or services which can be presented at an ISESConnects Creative Hub showcase event in early November in London. It will be attended by CSS representatives and potential investors and lenders.
The Business Visits and Event Partnership has today pledged its support for the initiative.
James Morgan, ISES UK director-at-large, said: "Engaging with CSS, an Arts Council-supported company that represents the creativity and interests of the cultural sector is crucial to our industry.
"Our partnership recognises that events are a major contributor to the global perception that the UK's cultural industries lead and influence cultural trends around the globe. This initiative provides impetus and support to creative event professionals to innovate, furthering the ISES agenda that creativity is at the heart of our industry and that of the UK's cultural output."
The closing date for applications, which are available by emailing toni@isesuk.org.uk, is Monday 2 September.
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