Following recent concerns that marketing products within schools could be exploitative, the report aims to give businesses and schools clear guidelines through which to assess marketing initiatives in schools.
The activities discussed in the report include sponsored resources, activities and collector schemes such as the "Books for Schools" promotions.
The guidelines make clear the importance of educational value and advise that the level of branding should be appropriate to the activity.
There are already well-established sponsorship schemes in US schools, and current initiatives in the UK include the Nike sponsorship of sporting activities within inner-city schools. The company donates branded sportswear to schools and sponsors activities and sports clubs.
With the support of the Department for Education and Skills (previously Dfee), the report aims to ensure that such sponsorship is not simply cut-price marketing to an impressionable market. The CA has estimated that this market is worth around £8.4bn each year.
Ian Twinn, ISBA director of public affairs, said, "Commercial activities in schools are no easy option for businesses. This is a sensitive sector, which requires high levels of consideration and responsibility from businesses already engaged, or planning to get involved."
The document will be made available to schools and sent to all ISBA member companies.
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