The competition, in association with ±±¾©Èü³µpk10, asked teams to design a cross-track poster for the Tube showing that long copy can still hold the attention.
Iris won the Grand Prix in the "commercially driven" category for an ad to promote Adidas' sponsorship of Team GB, in the 2012 London Olympics.
It was written by Phil Kitching and art directed by Tim Clegg. The "not for profit" category was won by M&C Saatchi with an ad for the charity Kids Company that suggests commuters donate £4, "the price of a Tube fare".The ad was written by Simon Dicketts and art directed by Graham Fink.
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