IPC Southbank's design magazine Wallpaper has set up an advertorials division, which will be charged with servicing clients beyond its core advertising base.
The team, Bespoke, has already produced a 10-page promotion for whisky brand Chivas Regal and a four-page advertorial for car manufacturer Masserati to run in its October 10th anniversary issue.
Tara Winstanley will head the team, which comprises creative director Tony Chambers; project manager Mark Dobbs, who moves from Hachette Filipacchi's Elle Decoration; and designer David McKendrick, who joins from design agency North.
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