IPC's Uncut plans series of Ultimate Music Guide one-shots

LONDON - IPC music magazine Uncut is planning a number of one-shots based around "The Ultimate Music Guide" brand, with the first on rock megastars U2 due to hit the news-stand next Thursday (30 April).

U2: first in series of Uncut's Ultimate Music Guide one-shots
U2: first in series of Uncut's Ultimate Music Guide one-shots

The publisher is hoping to match the distribution footprint of Uncut, though the volumes will be smaller, and WHSmith High Street and Travel and supermarkets Sainsbury's, Asda and Tesco in Ireland will carry the title.

The magazine, which will be on sale for 12 weeks, is a tribute to the Irish rockers featuring interviews, detailed analysis of their recordings, shows, DVDs and classic photography.

It is the first time the magazine has produced a one-shot since 2005, but James Thrower, Uncut's associate publisher, said more are in the pipeline.
 
Thrower said: "We've had an excellent response from retail in the UK and overseas."

"We believe, in The Ultimate Music Guide, we've hit on a format that really works and showcases the talent of Uncut. It's a very visual, impactful product.

"We are planning one for later in the year and there are a couple of artists in that 20 to 30-year career bracket that we could base them around."

Thrower said with good display and classified ad sales, IPC was confident the product would be a commercial success and believed there was a lot of potential for the format in the future.

Topics

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content