The new-look Pick Me Up, to be unveiled with the next issue, has a new glossy cover to showcase its real life articles, a redesigned logo, refreshed layouts and new bargain fashion coverage, plus puzzles and competitions. The cover price remains at 68p.
The design elements have been overseen by IPC Connect group creative director Lottie Berridge, who was also the launch creative director on IPC Connect sister title Look.
The move comes amid growing competition in the real life stories sector, which includes News Magazines' Love it! and Bauer's Take a Break.
Pick Me Up editor June Smith-Sheppard said the refresh "generates even more stand-out on the news-stand".
Pick Me Up's total average net circulation for the second half of 2007 was 426,327, 0.5% up year on year.
United Kingdom
IPC's Pick Me Up gets bigger in makeover
LONDON - IPC Connect weekly women's title Pick Me Up, launched in 2005, is getting an image overhaul and will be published in a larger format, backed by a print and TV marketing push.
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