The deal will enable visitors to the women's monthly magazines' websites to search more than 2000 brands on ShopStyle by colour, size, item, price and designer. Consumers can then click through to the fashion brands' websites to buy clothing and shoes.
The partnership provides a way for the magazines to make money from their content via online shopping without the cost of setting up their own ecommerce sites.
The Marie Claire and Woman & Home websites will both be ShopStyle co-branded. As well as the shopping function, the sites will offer social-media applications, wishlists and sales alerts.
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