The title will increase its editorial focus on celebrity and fashion, as well as un-dergoing a complete visual overhaul.
Woman's revamp comes as a number of celebrity and style magazines, such as Emap's Heat and IPC's Look, encroach on the readership of real-life and traditional women's weekly titles.
It also precedes the release of ABC figures this week in which it is expected to perform strongly. Agencies predict that the magazine will post fractional growth period on period, marking a return to stability for it.
The figures are even more impressive given the lacklustre performance of women's weeklies overall, including ACP-NatMag's Reveal and H Bauer's Take A Break, the circulation of which is expected to drop below 1m for the first time.
Woman's revamp also demonstrates a shift toward a more premium look, with an updated cover style that includes the introduction of UV varnish. The magazine's cover price has also been in creased by 5p to 90p.
Added editorial features include Celebrity Spy, Diet Buddies, and Style Shop. The Diet Buddies section will feature This Morning presenter Alison Hammond, who charts the highs and lows of dieting. Style Shop is an up-to-the-minute guide that showcases the best fashion finds of the week.
The redesign was overseen by Woman editor Jackie Hatton and publishing director Oswin Grady. The first new-look issue will hit the shelves this week.
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