Walford is the third of a triumvirate of business development directors, which includes former UK business director at Mindshare Dan Coleman and Lisa Batty, who was recently promoted from the head of business development for weekly titles at IPC Media.
Walford spent eight years at MediaCom where she was a board director responsible for the VW account. Prior to this she was group media director at Manning Gottlieb OMD and was also a group head at PHD.
In her new role she will work across IPC with sales and creative teams to develop new and existing business. Working with these teams, she will develop client and agency planning and strategic relationships, driving expenditure, increased innovation and integrated content solutions where relevant, according to IPC Media.
Tournes said: "Fiona brings a huge amount of experience to the existing strategic business development team.
"Together with Lisa Batty and Dan Coleman this team will undoubtedly move magazines up the planning agenda."
IPC Media titles include Look, Marie Claire, Now and Nuts.
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