The title will launch in September, priced £2.99, with 156 pages, and will feature a collection of recipes, advice on home cooking and celebrity content.
The first significant launch by IPC this year will have an initial print run of 100,000 and be sold nationwide.
Dinner Tonight will initially be sold as a one-off sub-brand of IPC's monthly women's title Woman & Home. However, rivals believe IPC is gearing up to launch it as a monthly.
One rival publisher said: "It is likely IPC will reuse material from its other titles for this and there is no reason why it can't launch straight away.
"Clearly, it is waiting for everybody to get back from holidays before launching it as a regular offering."
But Woman & Home publishing director Linda Swidenbank would only say: "We will see how it goes."
Editorial input for the title, dummy copies of which have yet to be shown to media agencies, will initially be handled by freelancers and staff.
IPC already has a presence in the cookery market and 18 months ago launched its premium Feel Good Food quarterly title, priced £4.25, sold in Sainsbury's, Marks & Spencer and WHSmith travel outlets. Woman & Home and Essentials are also known for their cookery content.
Food magazines have held up well in the recession, bolstered by new arrivals such as H Bauer's Eat In and Jamie Oliver's magazine, Jamie.
According to February's magazine ABCs, cookery and kitchen titles were up more than 5% year on year, with titles such as the BBC's Easy Cook and Sainsbury's Fresh Ideas doing particularly well.
_1.jpg)
.jpg)