IPC's forthcoming women's fashion weekly, Look, will have a cover price of £1.30, 50p less than rival fashion glossy Grazia.
The price point also means Look will undercut Emap's weekly gossip title Heat, which includes similar high-street fashion content.
Tara Steadman has been named senior marketing manager for Look in a restructure of IPC's marketing department.
Separately, Elinor Miles, formerly acting marketing manager on IPC's Woman's Own and Woman's Weekly, has been promoted to marketing manager on Now. Naomi Shepherd will lead Woman, Woman's Own and Woman's Weekly's marketing.
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