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NME.com, which has been running for 11 years, recorded 1,639,196 unique users in June 2007.

Nuts.co.uk had an audience of 631,467, while Loaded's website picked up 206,952 unique users in the same month.

With the magazine ABCs out this week, IPC plans to approach advertisers with a combined advertising package for the print and online titles of Loaded, NME and Nuts.

IPC Ignite will now produce group product reports for the brands that will include both ABC and ABCe figures. It will release the figures every six months in line with the ABC results.

Eric Fuller, managing director of IPC Ignite, said the move should instil confidence in media buyers.

"We've been talking for some time about the importance of building a multi-platform sales offering at IPC and now we have solid, hard, audited numbers to back it up," he said.

"It means that we can have a better conversation when talking to media buyers about what we can offer on different platforms."

Fuller said the move would not trigger a blanket policy across IPC. Instead, he said, other parts of the company will introduce similar measures only when they are ready.

In a separate development, IPC Ignite has taken its digital ad sales in-house. The publisher has dropped independent ad network Ad2One to take control of the inventory across its range of websites.

Andrew Sanders, IPC Ignite's digital advertising director, will take charge of the ad sales across the three sites.

Fuller said: "We have been discussing our ad sales strategy with Ad2One about gradually moving it in-house. We have been increasing the headcount of our sales team and believe it is large enough and well-trained enough to take over these duties.

He added: "We handle our print sales in-house, so it makes sense to go the same way with digital."

Ad2One will continue to handle sales for IPC's other divisions. Fuller added that Ignite was further ahead than other parts of the company in terms of its digital evolution.