The body has been selected by the UK Trade & Investment body to represent its member agencies by conducting a creative workshop in the UK Pavilion of the Expo on 20 May.
Eight of the IPA's member agencies – 23red, BJL Group, Euro RSCG, M&C Saatchi, McCann Erickson, Ogilvy Group, Profero and Sense Worldwide – have signed up to participate in the event, which will be attended by Chinese brand owners and government officials.
In addition to the creative workshop, the IPA will also conduct a one-day conference in a bid to position the UK as a centre of creative excellence.
Rory Sutherland, the IPA president and vice-chairman of Ogilvy Group UK, said: "When China makes new forays into the international marketplace, and decides to take its brands global, it's vital that the first number they dial starts with a +44."
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