The confidential service aims to assist members who have been subjected to either excessive pitch lists, unprofessional conduct in the pitch process and unfair demands in terms of intellectual property where losing agencies find their creative pitch being implemented by the winning agency.
The service is in addition to the existing pitch advice offered by the IPA legal department on contracts, intellectual property rights and non-disclosure agreements.
The possible outcomes of the service include dealing with the Incorporated Society of British Advertisers to reinforce best practice, direct contact with the CEO or managing director of the client company to discuss the process, or the IPA publicly voicing concern in the trade press.
Hamish Pringle, director general of the IPA, said: "Many agencies already use the IPA network of new-business executives to help improve pitch practice.
"What this new service offers is a mechanism for those breaches where the information may be too confidential to share with other agencies, or when the agency feels that any direct action on their part would be inappropriate or damaging."
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