The consultation by the Department for Culture, Media and Sport will culminate early next year with an announcement of the measures it will use to help the creative industries.
Industries that will be affected include broadcasting, design, publishing and computer games.
The IPA is using its input to campaign against the Tupe employment legislation, which it claims damages "free and fair competition in the market". The legislation, which was introduced last year, can oblige agencies that win contracts to take on staff from the incumbent.
The IPA is also highlighting its view that the DCMS should counter negative views about advertising held elsewhere within the government.
It wants the DCMS to offset these with positive messages about advertising's role in creating organic growth for UK businesses, in funding the traditional and new media industries and in employing creative people.
Other actions it recommends the government should take, include promoting the UK to the world as a centre of advertising excellence; providing funds to help the creative industries with a recruitment drive; strengthening intellectual property law in creatives' favour; and offering tax breaks to the UK television production market to stop TV commercial production moving overseas.
Having published the recommendations today, the IPA will discuss them with Margaret Hodge, the minister of state for the Department of Culture, Media and Sport, at a meeting next Tuesday.
Moray MacLennan, IPA president and European chairman of M&C Saatchi, said: "We intend to do all we can to encourage the government to support and promote the creative industries in general and the advertising industry in particular."