IoS in Bond promo with Sony Ericsson

The Independent on Sunday has linked up with Sony Ericsson to produce a Casino Royale supplement that will accompany the Sunday Review next Sunday.

The 40-page supplement, The Secret Review, will have a Bond theme and will be supported by a dedicated microsite, as well as digital and print advertising.

It will feature extensive integrated brand advertising for the new Sony Ericsson M600i and K800i Cyber-shot phone, alongside editorial. There will be a feature on Daniel Craig, the new 007, and an interview with composer David Arnold about his fourth Bond score.

Stuart Robertson, the business development manager on The Independent Solutions team, said: "Bond gives us the perfect opportunity to provide readers with a stimulating read based on the 007 phenomenon and deliver the ideal platform for Sony Ericsson."

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