The logo will incorporate 150 into its masthead, while the anniversary will be supported by a year-long marketing campaign to generate new subscriptions.
Using the strapline ‘150 Years of Trusted Advice and Tips' the campaign will target current and prospective subscribers with direct mail, emails and alerts encouraging them to sign up to the title.
Press ads and inserts will be included in the Financial Times from January.
A retail campaign will also kick off in January with branded point of sale materials in three major British cities, and a PR campaign will run throughout the year.
Throughout 2010 editorial content will aim to highlight the relevance of the weekly publication to new private investors. From 8 January, the title will also pay tribute to its alumni including contributors Robert Peston, Independent founder Andreas Whittam Smith and Nigel Lawson.
Editorial content will continue to span the whole investment spectrum, from stocks and shares to derivatives, bonds and funds. Highlights will include ‘Tips of the Year' in January, a series of ‘Golden Rules of Investing' supplements launching in March, and a collectors' edition in September.
The magazine will also host be new blogs and Twitter feeds.
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