Interpublic considers sell-off of Springer & Jacoby

LONDON - Beleaguered advertising group the Interpublic Group could be set to sell its 51% stake in German agency Springer & Jacoby.

A report from Reuters quotes a source close to the situation as saying that the German advertising firm, which was acquired in 2001 when Interpublic bought True North Communications, is not "seen as a strategic fit" for the group.

Those understood to be interested in buying the firm, whose clients include DaimlerChrysler, are rival German ad agency Scholz & Friends and the Omnicom Group.

In the UK, Springer & Jacoby was taken over by St Luke's founder Andy Law and became Boymeetsgirl. The agency went into administration earlier this year and was closed down. Creditors included Interpublic and Springer & Jacoby.

This latest development comes as Interpublic battles to overcome financial problems, as well as client defections.

Last month, it posted a third-quarter operating loss of $96.8m (拢54.7m) and in recent months has lost major clients including General Motors and L'Oreal.

In the UK, it has also seen its Lowe agency rocked by the loss of senior directors and its 拢45m Tesco account, which has been awarded to Sir Frank Lowe's new, as-yet-unnamed agency.

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