The fully integrated campaign will launch in the key European markets of France, Germany, UK and Switzerland in February, created by the IHT's retained agency Bagshawe Associates in London. It will appear on television, outdoor and in print. Beginning in March the IHT will introduce a colour front page for editorial, as well as adding colour inside its pages.
Among the changes are the introduction of a media page on Mondays covering the industry news and trends in television, radio, newspapers, magazines, book publishing and the internet. This will be accompanied by a new column called "On Advertising" written by international economics correspondent Eric Pfanner.
Other new features are a column called "The Workplace" about issues affecting employees and managers; an international markets column on Fridays; and enhanced international business travel.
The newspaper has also hired Roger Cohen, former foreign editor of The New York Times, as international writer-at-large to write a twice-weekly column on European affairs starting March.
Richard Wooldridge, president and chief operating officer of the IHT, said: "Looking ahead we believe that our increased staff and news content, combined with extra marketing efforts, will enable the IHT to reach new readers while better serving our loyal base."
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