Under the banner InterDirect Academy, the seminars will focus on best practice in international direct marketing campaigns, covering creative, media planning and project management.
The first seminar is being planned to take place in spring and is likely to run from InterDirect's headquarters in Amsterdam. InterDirect's Dutch agency member is Pieter van den Busken Advertising and Direct Marketing.
Richard Marshall, business director of Tullo Marshall Warren, said: "InterDirect has a unique resource of talent and knowledge around the world.
"The aim of the academy is to disseminate this expertise to all employees of InterDirect Network agencies, plus to international client marketers who will be invited to attend the seminars."
Client marketers will also be given access to the online academy databank on InterDirect's .
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