Dorothy Perkins store care holders are automatically entered into a draw when they use their card. They will have the chance to win a four-night stay for two in the Crowne Plaza in Times Square and £500 spending money. The month-long promotion launches in mid-August and is through Cocktail Marketing.
The fashion brand’s storecard holders will also be offered 25 per cent off stays at Intercontinental Hotels in a bid to drive sales for the hotel’s brands.
Details of the campaign will be mailed to 500,000 storecard holders, 400,000 email newsletter subscribers and will be flagged up on Dorothy Perkins’ homepage during the month-long promotion.
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