London - InterContinental Hotels Group (IHG) is launching a joint promotion with wine retailer Laithwaites as part of the hotel groups aim to increase bookings.
The promotion, which has been created by Cocktail Marketing, will run from 31 October for two months. Leisure visitors to the group’s Express by Holiday Inn hotels will receive a voucher entitling them to 20% off a £25 champagne and chocolates gift set.
The offer will be promoted on the hotels website www.hiexpress.co.uk and through a national press campaign due to launch on 3 November. The promotion will also be highlighted in the hotels with posters, tent cards and bathroom door-hangers.
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