Interbrand's Top 100 global brands 2009

Financial Services

Becky Wilkerson

September 18, 2009

How long?

4-6 minutes

Interbrand's Top 100 global brands 2009

LONDON - Google has notched up the biggest rise in brand value, according to Interbrand's latest listing of the 100 most valuable global brands.

The internet search company's value grew 25% over the past year to reach nearly $32bn. In growth terms, it was closely followed by Amazon, which saw its brand equity boosted 22% to almost $8bn.

There were double-digit rises in the technology sector for BlackBerry and Apple, which made it into the top 20 global brands for the first time. Meanwhile, retail brands Zara and H&M also experienced brand value growth, despite the recession. Nestlé and Kellogg were up 13% and 7% respectively.

The economic climate has, unsurprisingly, led to declines in the value of brands in the banking sector. UBS is this year's biggest faller in the list with its value halving over the past year, while financial firms including Morgan Stanley, HSBC and American Express also saw double digit falls.

The top five brands, however, have held onto their positions. Coca-Cola remains at the top for the ninth year in a row, with its value up 3% to $69bn followed by IBM, Micrsoft, GE and Nokia.

Luxury brands have also held onto their value; Ferrari was the best-performing automotive brand. However, Harley Davidson was one of this year's biggest losers dropping 43% of its brand value and slipping from 50th to 73rd in the table.

BusinessWeek/Interbrand Ranking of the Best Global Brands for 2009
	2009 Brand valune $m	2009 Brand valune $m	% change 08	Country ownership
1 Coca-Cola 68,734 3% US
2 IBM 60,211 2% US
3 Microsoft 56,647 -4% US
4 GE 47,777 -10% US
5 Nokia 34,864 -3% Finland
6 McDonald's 32,275 4% US
7 Google 31,980 25% US
8 Toyota 31,330 -8% Japan
9 Intel 30,636 -2% US
10 Disney 28,447 -3% US
11 Hewlett-Packard 24,096 2% US
12 Mercedes-Benz 23,867 -7% Germany
13 Gillette 22,841 4% US
14 Cisco 22,030 3% US
15 BMW 21,671 -7% Germany
16 Louis Vuitton 21,120 -2% France
17 Marlboro 19,010 -11% US
18 Honda 17,803 -7% Japan
19 Samsung 17,518 -1% S. Korea
20 Apple 15,443 12% US
21 H&M 15,375 11% Sweden
22 American Express 14,971 -32% US
23 Pepsi 13,706 3% US
24 Oracle 13,699 -1% US
25 Nescafe 13,317 2% Switzerland
26 Nike 13,179 4% US
27 SAP 12,106 -1% Germany
28 Ikea 12,004 10% Sweden
29 Sony 11,953 -12% Japan
30 Budweiser 11,833 3% US
31 UPS 11,594 -8% US
32 HSBC 10,510 -20% Britain
33 Canon 10,441 -4% Japan
34 Kellogg's 10,428 7% US
35 Dell 10,291 -12% US
36 Citi 10,254 49% US
37 J.P. Morgan 9,550 -11% US
38 Goldman Sachs 9,248 -10% US
39 Nintendo 9,210 5% Japan
40 Thomson Reuters 8,434 1% Canada
41 Gucci 8,182 -1% Italy
42 Philips 8,121 -2% Netherlands
43 Amazon 7,858 22% US
44 L'Oreal 7,748 3% France
45 Accenture 7,710 -3% US
46 eBay 7,350 -8% US
47 Siemens 7,308 -8% Germany
48 Heinz 7,244 9% US
49 Ford 7,005 -11% US
50 Zara 6,789 14% Spain
51 Wrigley 6,731 10% US
52 Colgate 6,550 2% US
53 AXA 6,525 -7% France
54 MTV 6,523 -9% US
55 Volkswagen 6,484 -8% Germany
56 Xerox 6,431 1% US
57 Morgan Stanley 6,399 -26% US
58 Nestle 6,319 13% Switzerland
59 Chanel 6,040 -5% France
60 Danone 5,960 10% France
61 KFC 5,722 3% US
62 Adidas 5,397 6% Germany
63 Blackberry 5,138 7% Canada
64 Yahoo! 5,111 -7% US
65 Audi 5,010 -7% Germany
66 Caterpillar 5,004 -5% US
67 Avon 4,917 -7% US
68 Rolex 4,609 -7% Switzerland
69 Hyundai 4,604 -5% S. Korea
70 Hermes 4,598 1% France
71 Kleenex 4,404 -5% US
72 UBS 4,370 -50% Switzerland
73 Harley-Davidson 4,337 -43% US
74 Porsche 4,234 -8% Germany
75 Panasonic 4,225 -1% Japan
76 Tiffany & Co. 4,000 -5% US
77 Cartier 3,968 -6% France
78 Gap 3,922 -10% US
79 Pizza Hut 3,876 -5% US
80 Johnson&Johnson 3,847 7% US
81 Allianz 3,831 -5% Germany
82 Moet & Chandon 3,754 -5% France
83 BP 3,716 -5% Britain
84 Smirnoff 3,698 3% Britain
85 Duracell 3,563 -3% US
86 Nivea 3,557 5% Germany
87 Prada 3,530 -2% Italy
88 Ferrari 3,527 0% Italy
89 Armani 3,303 -6% Italy
90 Starbucks 3,263 -16% US
91 Lancome 3,235 N/A France
92 Shell 3,228 -7% Netherlands
93 Burger King 3,223 N/A US
94 Visa 3,170 -5% US
95 Adobe 3,161 N/A US
96 Lexus 3,158 -12% Japan
97 Puma 3,154 N/A Germany
98 Burberry 3,095 N/A Britain
99 PoloRalphLauren 3,094 N/A US
100 Campbell's 3,081 N/A US