The company plans to raise gross funds of £4.5m through a placing of around 6.6m new ordinary shares. At the placing price, IPT will have a market capitalisation on admission of £22.57m. The number of ordinary shares in issue immediately following admission is 33.2m.
IPT will primarily use the funds raised to expand its existing databases and to increase its activity in the database management market.
The company will also use the proceeds to invest in information technology security and back-up systems and for acquisition opportunities that may arise.
Lionel Thain, IPT CEO, said: "IPT is excited about the future of digital direct marketing and the opportunities for growth."
IPT was founded in 1999 and collects consumer data and communicates offers over the internet. IPT has created and maintains a range of websites to collect consumer data, primarily via online questionnaires.
Since inception, IPT has processed information from more than 63m such questionnaires. The company has formed a number of online marketing partnerships, which generate for IPT an average of more than 100,000 new consumer registrations every month. Data collected enables IPT and its clients to send targeted offers by email, post, telephone and SMS.
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