Interactive launches football magazine

Interactive Publishing, the publisher of a stable of titles formerly owned by Richard Desmond, is launching a monthly football magazine as it looks to diversify its portfolio.

The launch of The League, which will have an initial circulation of about 33,000, occurs as the company becomes the first adult magazine publisher to float on the stock market.

Interactive's move comes as competition in the football magazine sector is picking up. Last week, BBC Magazines announced plans to relaunch Match of the Day following a seven-year absence. Meanwhile, IPC is turning monthly title Shoot into a weekly.

Interactive is looking to raise £500,000 to buy new titles following last week's flotation on the Plus Market, a stock market for small- to-medium-sized companies.

Finance director Roy Quiddington said it would be easier to secure financing as a company with less reliance on adult titles.

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