±±¾©Èü³µpk10

- Online advertising industry pioneer Tom Emmons has joined the digital division of US agency Lord, Sullivan & Yoder, as vice president, director of Interactive Development.

At the Columbus Ohio based agency, Emmons will be responsible for overall direction including development of new business, increasing the awareness of interactive marketing solutions to marketers and developing promotions to increase online traffic to clients' web sites.

Before joining LSY Interactive Services, Emmons was a senior account manager in the Commerce Business Division/Grocery Vertical Market at Sterling Commerce.

Prior to that, he spent ten years with CompuServe, starting out as a senior account executive in the Electronic Mall Group. In 1994 he was named national sales manager of the Internet Marketing Group, and in 1996 became the sales and marketing manager of the IMG.

During his time at CompuServe, Emmons assisted in the development of the original online shopping site, The Electronic Mall. He also was responsible for creating major new promotions to increase online traffic for CompuServe's clients, developing direct mail programs and co-ordinating trade show events to generate client interest in marketing and advertising using CompuServe.

Before joining CompuServe, Emmons was an account executive with Donrey Outdoor Advertising from 1985-1987. He also was an account executive with Rockford Video and Film Productions from 1984-1985.

LSY Interactive Services reported 1997 billings of $70 million and has 90 staff