The Intel campaign is designed to raise awareness of its Intel Core2 Duo processor, positioning it as "must have technology".
Intel is hoping to target tech- savvy people who want to have the latest gadgets.
The campaign was bought by Universal McCann and is the first time Intel has advertised on the MSN Video Channel.
Richard Stanton, digital account manager at Universal McCann, said the agency hoped to reach people when they are consuming entertainment online, displaying the capabilities of the product when they will benefit from it most.
Intel is also using TV and outdoor advertising for the launch.
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