Number of people in your team: Nineteen.
Who does what? John De Napoli is the founding father and managing director; his PA is Nadine Nelson-Williams. Chris Priestley, Tim Williams and Keith McKay are account directors. We have two account managers, Matt Lester and Yvette Micallef, with Jonathan Leech, Simon Turner and Nina Lewis as our account executives. Heading oper-ations is Julie Heather and finance is handled by Gemma Senior. Research is headed by Paul Farrell and assisted by Sam Perrett. Peter Barrett is commer-cial director and oversees NPD as well as the digital outdoor team with Tracie Kerton and Rupen Patel. Dominic Matterson is the channels director, while Anthony Dutton runs the regional office in Manchester.
Who is the biggest character and why? A difficult one as we have a collection of unique characters all contributing to the mix. John has painfully high energy levels (his body poppin' is legendary), Chris has devastating dry wit, Fazza for his dark and mysterious homelife and Peter for his waistline. Oh, and Bluff for his constant lies about his weekend - the list just goes on and on.
What is your office atmosphere like? Loud, colourful and not for the faint- hearted. DMS is not for shrinking violets, easily pricked egos or egomaniacs. However, no matter how busy or noisy it gets, it's a proper family - the rough and the smooth live cheek by jowl, and the mix is a heady cocktail that, once tasted, is never forgotten. There are also some fantastic impressionists in the team too, with the howler monkey being a favourite.
What stands you apart from the rest of the industry? Being the only independent digital sales house means we have to do the very best job for all our channels and agencies. We have to be genuinely innovative, flexible and progressive in whatever we do. We also pride ourselves on being honest and professional. We attempt to treat all agency personnel with an equal amount of respect, no matter the business level.
What does it take to get a job in your team? A serious sense of humour, the love of Insanity Sauce and a stomach for black Sambuca. Tenacity by the bucket load and a flexible approach also helps.
How are staff encouraged to hit targets? Lots of incentives, like leaving 10 minutes early some Fridays, having the weekends off and free biscuits on occasions.
Where do you all let your hair down? Being based in the centre of town we are spoilt for choice. However, there are bars we have been in but can't remember the name of, and places we can remember the name of but can't find our way back to. Any place that can cater for a wide variety of tastes is fine by us.
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