Inside Soap, Britain's first weekly soap magazine, will go on sale next month with a cover price of £1.00. This follows the announcement last week by publishers, Hachette Filipacchi UK, of its plans to take the magazine weekly. Currently £1.40 and published fortnightly, Inside Soap already sells more than double the number of copies of its nearest rival and the inclusion of television listings in the new format will be expected to increase readership still further. However, it is facing competition with Emap expected to launch a new weekly dedicated to soap stars and TV.
Inside Soap cuts price
Inside Soap cuts price