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Innocent’s latest TV campaign shows the great lengths the brand goes to in order to make the best-tasting smoothies. The ads form part of the existing "tastes good, does good" position, which launched in January with a spot depicting the communities that benefit from Innocent’s charity work. The new executions, by 101, were filmed in Germany and India, and tell stories of the farmers who grow the fruit used in Innocent’s drinks. They were written by Ryan Delehanty, art directed by Erik Hedman and directed by Brett Fallentine through Hungry Man.