The two products - in vanilla bean and honey, and mango and passion fruit variants - will contain less than 5% fat and will offer a healthy alternative to products offered by Ben & Jerry's, Haagen-Dazs and Carte d'Or.
The products will be categorised as frozen desserts, because ice cream must contain at least 5% fat, premium ice cream more than 10% and super premium more than 14%.
Richard Reed, co-founder of Innocent Drinks, said: 'Innocent stands for natural, healthy and fresh and we see potential to extend that beyond drinks.'
The product is being trialled in a 100ml size and, though Innocent has yet to commit to a full launch, Reed said early anecdotal feedback was 'exceptionally positive.'
Earlier this month Innocent's second Fruitstock festival took place in London's Regent's Park on the weekend of 7-8 August.
The campaign, by Albion, included national press ads, flyers and a viral execution. More than 100,000 people attended the event, compared with 40,000 in 2003.
Mark Ritson, page 21.
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