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Runway magazine will be available on Sky Europe flights from 1 November, carrying editorial centred on fashion, music, lifestyle and celebrity.

The move cements Ink's reputation as one of the biggest in-flight magazine providers. The outfit now publishes more than 30 in-flight magazines for airlines including Ryanair and easyJet.

Runway will be produced in English and German, with excerpts in Slovak and Czech languages. With nearly two out of three Sky Europe passengers aged between 25 and 45 years old, the title will be skewed towards a youth audience.

Ink trading director Mark Duke said: "As the vast majority of passengers are aged between 25 to 45, advertising in Runway will be an extremely effective way to target this highly desirable demographic with laser focus, meaning little-to-no advertising wastage."