ING launches YouTube channel to support F1 sponsorship

LONDON - Dutch financial services brand ING has launched a YouTube channel to support its sponsorship of Formula One and the ING Renault F1 Team.

ING launches YouTube channel to support F1 sponsorship

The hosts a series of short films entitled ING Explains, giving a behind-the-scenes look into the world of F1. Each video answers a frequently-asked question about motor sport, from the thoughts of engineering staff to first-hand experience of what it is like to drive an F1 car for the first time.

The film titles include 'Driving an F1 Car', 'Carbonfibre', 'The Look of an F1 Car' and 'Working in F1'. The content is also available at ING's own online .

Meanwhile, the company's online savings brand, ING Direct, has called a review of its £4m UK direct marketing account. Incumbent Targetbase Claydon Heeley has held the account for five years.

 

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content