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Isla Fisher, the actress who started in Australian soap operas and worked her way up to Hollywood films including The Great Gatsby, fronts a new TV campaign for ING Direct.

VCCP’s Australian office created the campaign, which will run in Australia on TV and in cinemas. The spot is light-hearted and pretends to be shot candidly. It opens with Fisher getting ready to shoot an ad for ING and the big sell comes from her explaining why she chose to become a brand ambassador for the bank.