Informa will integrate MediaPro within its Cross Media 2012 show, which runs from 3-4 September at the Business Design Centre.
Nick Craig Waller, marketing director at Informa Exhibitions said: "MediaPro is a well-known event brand for the media and marketing community, and we are delighted to be able to integrate it within Cross Media."
Phil Nelson, commercial director of CloserStill added: "MediaPro has come a long way since its launch less than three years ago. There is a great fit between MediaPro and Informa`s print and marketing portfolio which should be to the benefit of exhibitors and visitors and help MediaPro to develop further and faster."
MediaPro was conceived to help media professionals understand the shifting landscape of multichannel marketing, and to bring marketers, agencies and publishers together with a broad range of technology and solution providers.
Cross Media 2012 is the event for marketers and agencies to discover how cross-platform campaigns can improve ROI, and for traditional print and media owners to understand the commercial implications and opportunities for their businesses.
The Informa Print & Media Group is the UK based division of Informa Exhibitions.
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