The new design will mark the first time the organisation has changed its visual identity since it launched more than a decade ago.
Velindre Cancer Centre in Cardiff provides radiotherapy, chemotherapy and other specialised treatments to over 50,000 patients a year as well as contributing to a range of research projects.
Velindre is home to several other charities and there has been some confusion over who's who so The Info Group was asked to create a design that would clearly identify the organisation as the fundraising centre for Velindre Cancer Care.
Andrew Morris, head of fundraising at Velindre Cancer Centre, said: "The Info Group’s design fits the bill perfectly -- capturing and reflecting the warmth and respect that surrounds Velindre and retaining the 'V' for Velindre that remains a fundamental part of our identity."
David Hopkins, managing director at The Info Group, said: "We were keen to combine the approachability and friendliness of Velindre Cancer Care with the seriousness of its work, all within a contemporary feel.
"I think we've achieved that and I hope they use it to raise awareness and support for this vital work."