Industry Trust for IP Awareness 'you make the movies' by Creative Partnership

You Make the Movies ... concept replaces Piracy is a Crime
You Make the Movies ... concept replaces Piracy is a Crime

Creative Partnership has created a new campaign to replace the 'piracy is a crime' ads that run prior to films on DVD.

The campaign forms part of a wider PR drive by Blue Rubicon that aims to discourage copyright theft and build greater appreciation for the positive role of copyright.