Indie TV producer Diverse sold for an estimated £8m

LONDON - Diverse, the independent production company behind 'Operatunity' and 'Soul Nation', has been sold to international media company Fact Based Communication for an estimated £8m.

FBC specialises in TV format creation, production, branded entertainment and distribution. The company is planning to plough millions of pounds into Diverse to expand its position in the TV marketplace against major players like RDF and Endemol.

Alan Friedman, chairman and chief executive of FBC, said: "Diverse and FBC are a natural fit. Diverse is already moving towards broadening its programming and commercial strategy and FBC will help this development with financial backing and international expertise."

Roy Ackerman and Narinder Minhas will continue to head Diverse as creative director and director of programmes respectively and will be shareholders in the FBC Group. The production house will retain the Diverse brand name.

Peter Donebauer, who founded Diverse in 1983 and jointly owns the company with Ackerman and Minhas, will retain shares in FBC.

Diverse has a long-established relationship with UK broadcasters having supplied a wide range of programming from traditional factual such as BBC Two's 'Killing Hitler' to reality and entertainment such as Channel 4's 'Operatunity' and Five's 'Be a Grand Prix Driver'.

Diverse is headlining Channel 4's autumn schedule with a new version of 'Operatunity' called 'Musicality'.

FBC has produced more than 1,000 hours of television covering news, magazines, sports and entertainment, including the award-winning news programme 'World Business'. It has offices in the US, UK, Italy, India and has strategic alliances with the Sky-Italia pay-TV platform and CNBC Europe.

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