The Independent has overhauled its display sales team and split the
sales operations into weekday and weekend divisions to boost revenue and
provide agencies with an improved sales service.
The Independent’s commercial director, Steve Myron, is planning two
senior hirings to take charge of the units, while Guy Griffiths, the
paper’s display advertising controller, has been moved over to head
classified sales.
The overhaul will see the creation of two individual sales packages: one
for the Monday to Friday papers and one for the Saturday and Sunday
editions, each with their own ratecards.
The rethink aims to take advantage of the increasing similarities
between newspaper reading habits on Saturdays and Sundays.
Mark Patterson, the managing director of BJK&E Media, said: ’It’s usual
now to plan weekend media schedules as distinct from weekday schedules,
so the changes make sense from an agency point of view.’
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