The agreement, signed in January 2001 by GTL's UK office, was to source, process and supply 10m consumer names to GTL's Mumbai call centre for a telemarketing campaign to sell first aid kits.
Following launch, a dispute with third-party product supplier Royal Consulting halted the campaign with GTL subsequently refusing to settle outstanding invoices with GMD for services and data supplied.
GMD's offer to waive the remaining contract obligations if outstanding invoices were paid was ignored and legal action followed.
The arbitration hearing on March 31 2003, details of which have just been released, ruled that GTL should pay not only the outstanding invoices for data supplied, but also the full value of data due to be supplied, as agreed in the contract.
Carl-Martin Garder, managing director of Global Marketing Direct, commented: "We were just astonished that a company of GTL's size and reputation were not prepared to honour the contract. We're obviously pleased with the award but disappointed that legal action had to be taken in the first place."
GTL, formerly known as Global Tele-Systems, is one of India's largest companies with a turnover of $133.4m (拢79.95m) in the year to to March 31 2003. The IT services, networking and contact centre provider employs 2,400 people in 11 countries and 27 locations worldwide. Clients include O2, Allico insurance, Goldshield health foods and supplements, ANZ Grindlays Bank, Citibank, HSBC, UBS, British Airways.
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