Indesit Company hires Line Up for trade launch events

Household appliance manufacturer Indesit Company has contracted Line Up to promote its 2009 range of Hotpoint, Indesit and Cannon products.

Line Up managing director Duncan Beale
Line Up managing director Duncan Beale

Two trade launch events will be attended by independent electrical retailers in March. The first is taking place today (10 March) at the Ritz-Carlton in County Wicklow, Ireland with more than 200 guests.

The second event will be held at Battersea Evolution from 29 March to 1 April and will be attended by 900 delegates over four days.

Each event will showcase the products with multi-media presentations, and there will be dinner and entertainment.

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